Let’s face it: we all want to be in the top positions of Google and we mention Google only because has the most market share in search engine market. See below the distribution of the market share for both desktop and mobile/tablets market.
Lets go over one of the key elements on how to increase your Google ranking.
To get to the top positions of Search Engine Result Pages (SERPs) has basically two ways: paying and not-paying. That simple!
If you decide to go the pay-way, you will need to setup a Google Adwords account and be ready to reach top positions quickly after paying some money (most likely, not little money).
If you decide to go the free-way (called Organic), you will need to do SEO to your website and be ready to not spend much money but you will need to wait some time to see results. As documented by Google, there are more than 200 factors taken into consideration when ranking a page in the search results you receive. There is not one… not two… not even 10 things that you do correctly and for sure will rank at the top. It is a matter or correctly balancing several of them.
NOTE: There is no such thing as “paid SEO” or “Adwords SEO”. Search Engine Optimization refers exclusively to Organic positioning = not paying Google.
SEO has two components, on-page optimization and off-page optimization.
On-page optimization refers to the intelligent use of certain website elements which comprise a well designed web page, writing of optimal HTML code, adequate use of the HTML tags and substantial textual content and images (fresh and unique content of value to the reader).
Off-page optimization refers, basically, to back-links which are links pointing to the site which is being optimized and coming from other relevant websites, including social media sites.
The on-page optimization implies the correct and concurrent use of several HTML tags, among which, one of the most important tags is the Title tag.
As said, the page TITLE tag is one of the most crucial pieces of your SEO puzzle: It is the first thing that is displayed in search results telling what your page is about, and is placed in the link of your search results in Google and in the window title of your browser (the bar at the top of the window). With that much accountability, you better give it a pretty careful look.
Things to keep in mind when creating your TITLE tag:
- Avoid not Having One! If you don’t add a page TITLE, you are missing the opportunity to tell the world what your page is about. You are basically telling the search engine robots that you don’t care about your website.
- Watch the length! The length that Google allows is 70 characters that are to be displayed in its search engine results page. Make the most of it and make sure to place the most important keywords for your page. Place these keywords in the beginning so it will be easily captured by search engine robots.
- Don’t over act! Do not flood your TITLE tag with only keywords. It will not produce relevant page ranking because the searcher will get unwanted results and will quickly bounce out and Google will punish your site ranking.
- Be unique for each page! Duplicate web page TITLE tags will not help. You will be missing the opportunity to rank each page for different keyword phrases. Make sure the TITLE on each page describes accurately what the page is about.
- Make it relevant! Make sure your TITLE tag includes keywords used in the content. Matching between TITLE and content is never overlooked by search engines.
Bear these points in mind and you will soon see how it will help increase your page rankings!