Website Content of Value
Visitors will not go to your website because of you. They will go to your website because of them: what is in it for them? - This should rule the way you write your website content.
How to Write Website Content OF VALUE
Even if you have a very good website and you are able to generate traffic to it, if you do not deliver website content OF VALUE, you will kill that traffic!
When you visit a website, one of two things will happen: either
- you don’t like it and just hit back. or
- you like the website content it and stay in it.
If you bounced back, it was because you did not find value for you in the website content. The traffic was there! You did indeed visit the website and found no value to stay.
If you liked it, great! Chances are that you will come back.
Now, when you return to that website and you find the same old content, you will be disappointed. Right? OK. Let’s suppose you give it one more chance and go back for the third time and you still happen to find the same even-older content. You will bounce out and not return regardless if it is #1 in Google. Right? Well, what makes you think that you are so special that your visitors will react different?
You need to constantly update and deliver value with your content!
At Centrix we will give you the tools to generate website content of value in a very easy and quick manner. We will even suggest you the sources for that content and will teach you how to write it “Google Friendly” so that the new content helps you in the high ranking of your website.
The flip of the delivery of the new and fresh unique website content of value is that it literally means that you have to make constant updates to the website. The reality is that you have only two options to generate those changes: either you do it yourself (or at least internally) or you pay someone to make them for you; and that is an excellent business (but for them)!
Oftentimes we hear our prospects that they do not have time to upload the content they generate and that they rather write it and give it to the web developer to upload it in the website. Let us tell you that every website developer loves that! That is what we at Centrix call “CPC” (Copy, Paste and Charge) because that is what they would usually have to do. You write the content, you email it saying where to put it, and your web developer will CPC!
To avoid that, we give you access to a tool where you write your content (you will any way) and instead of clicking the Send button of your email, you click on the Update button on your website, and bang!, you saved a lot of time and money and have things the way you want, when you want them! You are free and not tied to your developer! We teach you (and encourage you) to be self sufficient and make your changes yourself. We will always be there for you, though.
