Writing of Website Content of Value
In the Internet, everything is about user experience and website content is the king! Is not about the website. Is not even about the traffic to the website! It is about engaging the visitor and they will engage only if they find content of value for them!
Even if you have a very good website and you are able to generate traffic to it, if you do not deliver website content OF VALUE to that traffic, you will kill that traffic!
When you visit a website, one of two things will happen: either a) you don’t like it and just hit back. or b) you like the website content it and stay in it.
If you bounced back, it was because you did not find website content of value to make you stay. The traffic was there! You visited the website and found no website content of value.
If you liked it, great! Chances are that you will bookmark it to be able to come back. Now, when you return to that website and you find the same content, you will be disappointed. Right? OK. Let’s suppose you give it one more chance and go back for the third time and you still happen to find the same old content. You will bounce out and not return regardless if it is #1 in Google or not. Right? Well, what makes you think that you are so special that your visitors will react different?
Fresh & Unique website content of value is the king!
At Centrix we will give you the tools to generate website content in a very easy and quick manner. We will even suggest you the sources for that content and will teach you how to write it “Google Friendly” so that the new content helps you in the high ranking of your website.
The flip of the delivery of the new and fresh unique website content is that it literally means that you have to make constant updates to the website. The reality is that you have only two options to generate those changes: either you do it yourself (or at least internally) or you pay someone to make them for you; and that is an excellent business (but for them)!
Oftentimes we hear our prospects that they do not have time to generate that content and they rather write it and give it to the web developer to put it in the website. Let us tell you that as web developers, we love that! That is what we in Centrix call “CPC” (Copy, Paste and Charge) because that is what we would have to do. You email the content and say where to put it, and we CPC!
To avoid that, we give you access to a tool where you write your content (you will any way) and instead of clicking the Send button of your email, you click on the Update button on your website, and bang!, you saved a lot of time and money and have things the way you want, when you want them! You are free and not tied to your developer!
Excellent website content of value for the traffic generated to your website is a very important factor in your success, but there is still one more thing to it. Want the secret? Continue reading because web developers will not tell you.